Business letterhead establishes credibility
In the world of business, letterhead is expected. If you send a letter on a plain piece of computer paper crudely printed on your desktop printer, your company will appear as bland and uninspired as that piece of paper. Conversely, if you send a letter on brilliantly conceived, creative and colorful business letterhead your company will stand out and you’ll vastly increase your chances of building credibility and landing sales.
Is business letterhead still relevant? Of course! Just like any other marketing material, you have to be careful and calculated when you plan your letterhead printing. Put the right elements together on a sheet of paper in front of the right customer, and you’ll win lifelong loyalty.
A mailed letter means more
E-mail is convenient and easy. There’s little thought put into hitting “send.” But a letter sent via mail means so much more to many individuals today – it means that you care about them and that they are very important to you. It seems more official and poignant. It is personal, and by showing potential customers you respect them you can earn their trust and their business.