Reflecting your company’s values
A business card is a piece of your company’s marketing plan, albeit a small one, so it should work with existing materials, such as letterhead and envelopes, to portray your company’s values and its approach to business. Because of this, design the card to convey the spirit of your company’s culture. For example, if you’re a graphic designer, you may favor a creative, eye-catching design, while a CPA firm might favor a more restrained, understated card that projects professionalism and stability.
Differentiate yourself from competition
It’s almost a given that your customers receive several business cards from your competitors. A smartly designed business card helps your company stand out among the crowd. Some entrepreneurs choose to use die cuts to create unusual shapes for their card, while others use perforations, folds and pop-ups to differentiate themselves. You don’t need to resort to gimmicks; a concise, direct and visually appealing card that projects your company’s identity is often as effective in differentiating a company as a novelty card.