Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room. Banks, for instance, create brochures on each category of financial product for customers to review as they wait in the lobby. Marketers also take brochures to trade shows and presentations to hand out to potential customers or business associates.
The relatively low cost of producing brochures compared with other marketing options adds to their value for small businesses. The more brochures you order, the less expensive each one is. Companies that go to a lot of trade shows or mail lots of brochures to customers often mass-produce them for costs not much higher than those for a simple postcard or letter. A brochure also conveys a much deeper message than you can get across in more expensive television or print media ads.